We’re incredibly proud to share that Dignipets has been named a finalist for the Pet Industry Innovation Award.
Recognition is always meaningful. But for us, this milestone represents something bigger. A growing shift in how end‑of‑life care for pets is understood, supported, and delivered.
Because innovation in this space isn’t about technology alone.
It’s about improving one of the most emotional moments in veterinary care, for both families and the professionals who support them.
A moment that matters and a system that needed to change
Watch the 8 minute pitch Merel presented at the Pet Industry Federation conference June 2026.
End‑of‑life decisions are still too often made in short consultations, at highly emotional moments, with limited visibility of what a pet’s day‑to‑day life actually looks like.
For pet carers, this can mean uncertainty, guilt, and the feeling of being alone.
For vets, it can mean making critical decisions without the full picture.
That gap is exactly why Dignipets exists.
From the London Vet Show 2025 Turning insight into action
At the London Vet Show 2025, we introduced the Dignipets Pet Quality of Life Tracker — a simple but powerful way for carers to monitor their pet’s wellbeing at home, over time.
Rather than relying on a single emotional moment, the app enables structured, ongoing insight into:
- Comfort and mobility
- Appetite and behaviour
- Overall quality of life trends
This creates something the profession has long needed:
shared, evidence-informed conversations between pet carers and veterinary teams.
Early impact what the first months have shown
Since launch, adoption and engagement have been strong, but more importantly, meaningful.
From the first months following release:
- 700+ pet carers actively using the app
- 1000+ pet profiles registered
- 900+ quality of life reports completed
- £100,000+ in early turnover generated
These numbers matter but not just as metrics.
They represent:
- Earlier engagement with families
- Better-informed decisions
- A shift away from crisis-driven care
Creating value for Dignipets Vets across the UK
For vets building or expanding end‑of‑life services, one of the biggest challenges is timing.
Families often don’t reach out until everything feels urgent.
What the Dignipets model does differently is introduce vets earlier in the journey, when:
- Trust can be built over time
- Conversations are calmer and clearer
- Decisions are more supported and less reactive
This changes the nature of the work itself.
Instead of:
- Crisis-driven calls
- Time-pressured decisions
- Emotionally intense first interactions
Vets experience:
- Prepared, informed families
- More ethically grounded euthanasia visits
- Work that is sustainable long-term
Strengthening , not competing, with local practices
A key part of why Dignipets is being recognised is its collaborative model.
The platform is designed to:
- Support — not replace — primary care vets
- Improve communication and consultation quality
- Encourage carers to stay connected with their usual practice
By combining home-based monitoring with professional support, Dignipets enhances relationships rather than disrupting them.
A different kind of innovation
Innovation in the pet industry often focuses on speed, convenience, or efficiency.
Dignipets is different.
It focuses on:
- Clarity over urgency
- Support over reaction
- Connection over isolation
At its core, it is about giving both pet carers and veterinary professionals the tools to navigate one of life’s hardest moments — better.
Looking ahead
Being named a finalist for the Pet Industry Innovation Award isn’t the end of a journey — it’s confirmation that this shift is needed.
We will continue to:
- Grow a network of supported end‑of‑life vets across the UK
- Expand access to structured quality‑of‑life monitoring
- Build partnerships across the profession
- Improve how we support both pets and the people who love them
Because ultimately, this work has never just been about technology.
It’s about making sure that when the time comes,
everything feels calmer, clearer, and more supported — for everyone involved.
Find Out More
If you’re a veterinary professional interested in being part of this shift, or a pet carer looking for support:
👉 Visit: www.dignipetspartners.co.uk
